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Placement Assistance

Certificate Program in

Product Management

In collaboration with

The program is offered in collaboration with INSEAD, the world's no.1 B-School in 2021.
Live Classroom Sessions by INSEAD Faculty
Certification from Hero Vired in collaboration with INSEAD
Developed with Industry Partners - Ather, Smytten and Freo
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Product Management

Learners Success & Placement

97,000+ Product jobs in India. You can   be one of them

Can Will

97,000+ Product jobs in India. You can be one of them

Can Will
Our Learner Success Team will ensure to get you the right skills you need to become a
Associate Product Manager
7,000+ Jobs
Product Manager
20,000+ Jobs
Product Lead
13,000+ Jobs
Product Marketing Manager
7,000+ Jobs
Product Strategist
5,000+ Jobs
Data sourced from Linkedin
Average salary range
5 Lakhs - 25 Lakhs
8 April 2023
Next Cohort Starts
6 Months
Engineering or Management
25 March 2023
Application Deadline
Engineering or Management

Experience a holistic learning path

The program equips executives with a 360-degree understanding of product management - it will help learners craft business strategies required to successfully launch and manage their product in the market.
Live Learning Duration
Total Effort Required
Total Weekly Effort

Tools Covered



Program Brochure

For detailed curriculum and program structure, download the program brochure

Download Brochure
Core INSEAD Modules
Customer Insights
This module offers a structured view of how to be customer focused.
Design Thinking
In this module, learners will contrast two different problem-solving approaches, which offer valid ways to address various business challenges. One approach emphasizes process efficiency, while the other (design thinking perspective) highlights customer-centricity and innovative thinking.
Launching Brands/Products Globally
Learners will explore the concept of brand identity and positioning for start-ups, making them strong with limited resources and leveraging market trends and customer intelligence
Influencing without Authority
In this module, learners can test their leadership skills and influence without authority in a computer-simulated organisation. The XChange simulation provides a flexible tool to experience a changed process in a risk-free environment and helps to stimulate productive discussions on the subject.
Getting into the Product Mindset
In this module, learners will understand the role of product managers within organizations and how they utilize data science, machine learning, and artificial intelligence to solve problems.
Customer and Market Discovery
Identifying the customer requirement helps determine and analyze the target market, which will help learners gauge the success of the product.
Product Management Tools and Technologies
In this module, learners will explore the tools that empower the product manager: Tools include Balsamiq, Invision, Figma and customer journey mapping tools like Mixpanel.
Product Design
This module is built to help learners materialize their game-changing ideas and transform them into a product that they can create a business around.
Product Development and Business Strategy
In this module, learners will explore the different frameworks to create the business model for the product.
Financial Analysis for Product Managers
In this module, learners will understand the concept of unit economics for software as a service (SaaS) products, which will help understand the impact of the different elements on the product cost.
Go To Market Strategy
A GTM strategy applies whether one’s breaking into a new market or trying to reach their current customer base. In this module, learners will explore the different business strategies essential for a product market launch.
Business Goals for Product Managers
Own key success metrics from the concept to the product's launch. Learners will align the product with the business goals, OKRs (Objective and Key Results) and KPIs (Key Performance Indicators).
Stakeholder Management and Collaboration
In this module, learners will collaborate with stakeholders to develop and manage the product.
Why Hero Vired?

Get the Hero Vired Advantage

Hero Group
70-90% live interactive
100% program completion rate
Personalized placement assistance
Small batch sizes for
focused teaching
Pre - recorded
Low completion rate
No personalized
placement support
No limit on batch sizes

Industry Leading Faculty

Learn from world-class faculty that will guide you through this certification program
Noah Askin

Noah Askin

Associate Professor of Organizational Behavior | 18+ years of experience

Noah is an award-winning case writer and teacher, he taught the organizational design and leadership core course in INSEAD's MBA program for 8 years.
Artboard 18
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Joerg Niessig

Joerg Niessig

Senior Affiliate Professor of Marketing at INSEAD | 20+ years of experience

A globally recognized expert passionate about bridging the academic and the business world & known for his work on customer-centric digital transformation.
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Artboard 26
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Shesh Vasudevamurthy

Shesh Vasudevamurthy

Product Leader & Strategist | 20+ years of experience | PhD/DBA Scholar

Shesh Vasudevamurthy brings 26 years of experience in Product Management, Strategy Consulting, and Engineering spanning across the US and India.
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Maanuel Sosa

Manuel Sosa

Professor of Technology and Operations Management at INSEAD| 20+ years of experience

He is a Professor of Technology and Operations Management and the Director of the Heinrich and Esther Baumann-Steiner Fund for Creativity and Business at INSEAD.
Artboard 49
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Amitava Chattopadhyay

Amitava Chattopadhyay

Marketing Area Chair at INSEAD | 25+ years of experience | IIM Ahmedabad Alumni

Amitava is a branding expert and is a Professor of Marketing and the Program Director of the Certificate Program in Strategic Management and Business Essentials.
Artboard 17
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Program Partners

Partnered with leading universities and organizations

Insead Graphics
In collaboration withINSEAD
As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. INSEAD offers a variety of graduate and doctoral programs. In addition to the standard curricula offered, the university also offers customized programs in collaboration with corporations seeking to grant executive education to their managers.
Integrated withNational Skill Development Corporation
National Skill Development Corporation (NSDC) is a not-for-profit public limited company which provides funding to build scalable and profitable vocational training initiatives. The NSDC facilitates initiatives that can potentially have a multiplier effect as opposed to being an actual operator in this space. In doing so, it strives to involve the industry in all aspects of skill development.

Get certified after you graduate from the program

Upon successful completion of this Product Management program, you will receive:

Hero Vired and INSEAD Certificate

Benefit from the Hero Group’s decades of research and understanding of the Indian education and job landscape. Earn a program completion certificate from INSEAD, the #1 B-School in the world in 2021.
Eligible learners can earn the Internship certificate and Google Analytics online certification.

* Certificates are indicative and subject to change

Personalized placement services to help you with your career goals
1:1 career coaching
In Time
Just-in-time interview preparation
Guaranteed job opportunities

Application Process

A simple yet thorough application process that will help you learn key skills to supercharge your career
Step 1
Submit application
Fill the form, review it, and submit your application. A fully completed application helps us assess your learning goals and enrol you into the program.
Step 2
Receive the offer letter
You will receive an offer letter to enrol, along with the complete details of the program, fee and payment schedule, etc.
Step 3
Block your seat
Pay a nominal amount to confirm your acceptance and block your seat.
*This is subject to any defined individual program eligibility, criteria and test that may be included as part of the enrolment process.
Program Pricing

Upskill yourself with Hero Vired

70% to 90% Live Instructor-led Classes
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Gamified & Interactive Learning
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Discussion Forums and Community
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Industry Projects & Case Studies
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Practical Hands-on Learning Sessions
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Career Assistance and Workshops
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Personalized Placement Assistance
70% to 90% Live Instructor-led Classes
Gamified & Interactive Learning
Discussion Forums and Community
Industry Projects & Case Studies
Practical Hands-on Learning Sessions
Career Assistance and Workshops
Assured Placement
Apply Now
Product Management
Starting at
12,120/ month
Price: ₹3,75,000 + GST
Start Application
Application Deadline: 25 March 2023
Apply early to secure your seat

Frequently Asked Questions

Which job roles can you apply for after completing the Product Management Program?

Once you complete the program, you can pursue a career in roles such as:

  • Product Analyst
  • Associate Product Manager
  • Product Manager
  • Senior Product Manager
What is the program eligibility?

Bachelor’s degree in engineering or management

For queries, feedback & assistance
Reach out to us at
   1800 309 3939
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