Executive Program in

Product Management

With

Insead

Eligibility

Undergrad degree

Application deadline

June 22, 2024

Become a super PM

Enter the details below to get personalized guidance from one of our counsellors

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Overview
Curriculum
Certification
Reviews
Pricing
FAQ

Our recipe for your success

Batch starts

June 2024

Duration

6 months

Total effort

180+ hrs

70-90% instructor-led live classes

50+ hours of workshops, and masterclasses

New-age & trending domains' case studies

Placement mentorship across various domains

Mock interview sessions with experts

Analysis of real-world products' functionality

"Build Your Own Product" capstone projects

Experience the difference with live learning

Real time engagement withlive classes

Learn at your pace, on your schedule

Enhanced outcomes through more than 80% live and experiential learning

Our holistic learning philosophy

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Live learning

Interactive classes with industry experts for hands-on learning

Case studies

Real-world tasks to solidify knowledge and prep for industry challenges.

1:1 counselling

Personalized mentorship for career navigation and professional decisions.

Seasoned faculty

Guidance from leading industry experts to ensure top-tier learning.

Capstone projects

Final projects that blend learning with real impact in your field.

Doubt clearing sessions

Targeted sessions to ensure clarity and readiness for next steps.

Curriculum

Product, User, and Market Discovery

  • Understand customer needs to identify target markets and assess market opportunities, critical for predicting product success.

  • Align product vision with business goals, defining Objectives, Goals, Strategies, and Measures (OGSM) to steer product strategy and execution.

  • Transform an initial idea into an MVP and iterate towards a final product. Focus on managing the extensive development process and adapting to changes.

  • Develop a GTM strategy to maximize market share and engagement while outpacing competitors. Essential knowledge includes understanding target markets, marketing channels, and distribution strategies.

  • Monitor and analyze product metrics across the lifecycle to support strategic decisions on positioning, user engagement, and behavior. Emphasize a data-driven approach for continuous improvement.

  • Establish pricing strategies to deliver customer value and sustain revenue. Focus on monetization to ensure the product’s financial viability.
Ideate design

Unlock valuable insights

5-star rating by 97% of students.

Discover the outcomes of the program.

Explore the custom-curated learning path.

Master industry-relevant tools

Jira
Figma
Google Analytics

Poise yourself for superior learning outcomes

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Articulate the core principles and methodologies of product management, including product lifecycle, market research, and user-centric design.

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Develop and manage a product from ideation to launch. Analyze and solve real-world PM challenges using case studies from various industries.

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Critically evaluate and recommend strategies for product development, market fit and growth, applying best practices and innovative solutions

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Gain hands-on experience with essential product management tools such as Lean product canvas, Roadmap planning, and Prioritisation frameworks.

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Gain demonstratable ability to think strategically and make data-driven decisions by practicing and refine problem-solving, analytical, and communication skills

In collaboration with

INSEAD: The Business School for the World

Ranked #2 in The Financial Times’ 2023 Global MBA Ranking.

The revolutionary Blue Ocean Strategy was developed by INSEAD professors.

#1 in Poets & Quants’ 2023-2024 International MBA Ranking.

Get certified

With INSEAD's standing as a titan in business education and Hero Group’s decades of research of the Indian education; this certificate places you in an elite league of professionals.

* Certificates are indicative and subject to change

Our faculty, your mentors

Aasheesh Watts

Aasheesh Watts

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Senior Faculty, Hero Vired | 16+ YoE

herovired

A Digital Product Management leader with 16+ years of experience, excels in transforming ideas into successful B2C and B2B products. In his capacity as a consultant, he helps startups achieve product-market fit and define their go-to-market strategies. He holds an MS and BSBA in Information Systems.

Education

MS in Information Systems from the University of Missouri-Saint Louis

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Premanku Chakraborty

Premanku Chakraborty

linkedin

Senior Product Manager, Atlassian | 10+ YoE

insead

Premanku is a senior Product Manager with 9+ years at Compass, Salesforce, Deloitte, and now specializes in the Atlassian Marketplace. He has led teams to enhance real estate services, data quality, and operations.

Education

BE in Computer Science from Maharashtra Institute of Technology

insead
Visit LinkedIn Profile
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Product management jobs are on the rise

By 2025, over 85% of companies believe Product Management will be critical to their success.

Are you ready to meet the demand?

20,000+

Product Manager

13,000+

Product Lead

7,000+

Ass. product manager

5,000+

Product head

Data Source: LinkedIn

What your cohort is made of

Background

Experience

Age

Sales

40.4%

Banking & Financial Services

16.4%

Marketing

14.4%

IT/ITES

28.8%

Real stories, real success

Hero Vired exceeded expectations, program and materials align perfectly with market trends. The case studies were extremely engaging, faculty were expert in their field, and exceptional student support.

Amlan Patra

Amlan Patra

The product management course sessions were enlightening, helping me grasp concepts effortlessly. They've equipped me with invaluable knowledge for my future career aspirations. Truly enriching experience.

Manik Yash

Manik Yash

This program revolutionized my approach to product management! Simulation sessions were enlightening, offering hands-on experience. Assignments provided invaluable insights. Truly transformative!

Anirudh Goyel

Anirudh Goyel

I would recommend the entire program to anyone in general and even more so for someone looking for product management roles.

N Sambit Suman

N Sambit Suman

View more

Insights from our alumni

The program's traditional touch is its unique selling point

The quality of the faculty makes the difference

Start your learning journey, today

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Application Submission

Begin your journey by completing your form

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Screening

Connect with our LCs for the perfect program fit

Time to get Vired
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Get your learning materials and Vired goodies

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Get engaged

Start free courses and activities

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Batch orientation

Meet your tribe and set goals

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Graduation

Become an HV star with continued support beyond graduation

Executive Program in

Product Management

With

Insead

EMI Starts at

₹11,407/ month

Price: ₹4,00,000 + GST

What you will get:

70-90% instructor-led live classes

50+ hours of workshops, and masterclasses

New-age & trending domains' case studies

Placement mentorship across various domains

Mock interview sessions with experts

Analysis of real-world products' functionality

"Build Your Own Product" capstone projects

Duration

6 Months

Apply by

June 22, 2024

Frequently Asked Questions

What is the Product Management certification course by Hero Vired?

The product management program by Hero Vired enables learners to successfully launch and manage innovative products in the market. The course offers knowledge about product design, product development and business strategy, business goals for product managers, and more. The program also covers various tools and technologies like, Figma, Google Analytics and Jira Software.

A product management course is perfect for learning about different tools and technologies like Figma, Google Analytics, and more. The program offered by industry experts ensures that you get a comprehensive knowledge to build a stable career in the field of product management. The program also comes with product teardowns, INSEAD-authored case studies, and immersive business simulations.

If you are looking for product management courses in India for working professionals, Hero Vired has got you covered. If you have a bachelor's degree with 5+ years of work experience, you can pursue the program to get acquainted with the key concepts of product management.

View more

Product Management Course Online 2024

Hero Vired offers one of the best product management courses with 360-degree knowledge. Offered in online mode, the product management course comes with live classes conducted by industry experts. You will be able to get hands-on training from industry projects and case studies to become job ready.

The certification earned at the end of the product management course will help validate your skills. You will be equipped with career services to help you enhance your job readiness skills. So enrol in one of the best product management courses in India today!

Learn with the Best Product Management Course in India

The product management course from Hero Vired provides professionals with a 360-degree understanding of the product lifecycle. The program ensures that learners become efficient at crafting business strategies to successfully launch and manage products in the market. If you are looking for the best courses for a product manager, you should check out the program offered by Hero Vired. If you are not convinced, check out the reasons to pursue the course

  • Live Classes

    Even though the program will be offered in online mode, you will get the opportunity to attend live classes. The experienced instructors teaching the product management course will keep the classes extremely interactive.

  • Well-Designed Syllabus

    The well-designed syllabus of the product management certification will ensure that you get comprehensive knowledge. The syllabus covers all the important aspects of product management to ensure that you are job ready.

  • Hands-on Learning

    Apart from offering theoretical knowledge, the product design course will also offer a hands-on learning experience. You will be able to learn from case studies and projects relevant to the industry.

What is Product Management, and Why Is It Important?

Product management is responsible for guiding the entire product lifecycle from conception to development and pricing. A product management course teaches how to focus on the product and its customer. The increased focus on customers ensures that product teams can develop improved and high-performing products.

When you are trained under the best courses for a product manager, you learn to offer a smooth UX for clients and employees. The best product management certification also teaches how to keep up with the latest trends in the market. Moreover, product management is also crucial for prioritising features according to how the product was visualised.

Why Choose Hero Vired for this Product Management course?

While you will come across various courses for a product manager, Hero Vired offers a good one. If you are wondering why, you should pursue the product management course offered by Hero Vired, here are your reasons:

  • Top-Notch Faculty

    The product management training is offered by top-notch faculty members with years of experience in the industry. Similar to the DevOps & cloud engineering training, the classes of the product management program will be conducted live. The instructors aim to keep the classes interactive by answering all the queries of learners.

  • Valuable Certification

    After completing the product management course, you get a Hero Vired and Insead certification. The certificate of completion will make you noticeable among employers looking for trained product management professionals.

  • Small Batch Size

    Like the full stack development course, the product management program offered by Hero Vired has a small batch size. The limited number of learners in every batch makes it the best product management certification because instructors can be focused on their teaching.

What is the Admission Process for a Product Management Course?

The admission procedure for the product management training is as follows:

  • Fill up your application: You will have to enter all the details in your application for the product management course and submit it. Remember to submit all the relevant documents and review the application before submitting it to avoid mistakes.
  • Wait for the offer letter: After submitting your application, you will have to wait for the offer letter from us. The offer letter will come with the complete details of the product management course.

Block your seat: After receiving your offer letter, you will have to pay a nominal fee to confirm your acceptance. The nominal amount will help book your seat in the program

Read More
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Hero Vired is a premium LearnTech company offering industry-relevant programs in partnership with world-class institutions to create the change-makers of tomorrow. Part of the rich legacy of the Hero Group, we aim to transform the skilling landscape in India by creating programs delivered by leading industry practitioners that help professionals and students enhance their skills and employability.

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