97,000+ Product jobs in India. You can be one of them
97,000+ Product jobs in India. You can be one of them
Our Learner Success Team will ensure to get you the right skills you need to become a
Associate Product Manager
7,000+ Jobs
Product Manager
20,000+ Jobs
Product Lead
13,000+ Jobs
Product Marketing Manager
7,000+ Jobs
Product Strategist
5,000+ Jobs
Data sourced from Linkedin
Average salary range
5 Lakhs - 25 Lakhs
8 April 2023
Next Cohort Starts
6 Months
Duration
Graduate
Eligibility
Engineering or Management
25 March 2023
Application Deadline
Engineering or Management
Curriculum
Experience a holistic learning path
The program equips executives with a 360-degree understanding of product management - it will help learners craft business strategies required to successfully launch and manage their product in the market.
Live Learning Duration
86
Hours
Total Effort Required
150
Hours
Total Weekly Effort
10
Hours
Hero Vired Live Teaching
16
Hours
INSEAD Live Teaching
16
Hours
Self Paced Learning
2
Hours
Assignments and Projects
2
Hours
Tools Covered
+2 more
Syllabus
Program Brochure
For detailed curriculum and program structure, download the program brochure
This module offers a structured view of how to be customer focused.
Design Thinking
In this module, learners will contrast two different problem-solving approaches, which offer valid ways to address various business challenges. One approach emphasizes process efficiency, while the other (design thinking perspective) highlights customer-centricity and innovative thinking.
Launching Brands/Products Globally
Learners will explore the concept of brand identity and positioning for start-ups, making them strong with limited resources and leveraging market trends and customer intelligence
Influencing without Authority
In this module, learners can test their leadership skills and influence without authority in a computer-simulated organisation. The XChange simulation provides a flexible tool to experience a changed process in a risk-free environment and helps to stimulate productive discussions on the subject.
Getting into the Product Mindset
In this module, learners will understand the role of product managers within organizations and how they utilize data science, machine learning, and artificial intelligence to solve problems.
Customer and Market Discovery
Identifying the customer requirement helps determine and analyze the target market, which will help learners gauge the success of the product.
Product Management Tools and Technologies
In this module, learners will explore the tools that empower the product manager: Tools include Balsamiq, Invision, Figma and customer journey mapping tools like Mixpanel.
Product Design
This module is built to help learners materialize their game-changing ideas and transform them into a product that they can create a business around.
Product Development and Business Strategy
In this module, learners will explore the different frameworks to create the business model for the product.
Financial Analysis for Product Managers
In this module, learners will understand the concept of unit economics for software as a service (SaaS) products, which will help understand the impact of the different elements on the product cost.
Go To Market Strategy
A GTM strategy applies whether one’s breaking into a new market or trying to reach their current customer base. In this module, learners will explore the different business strategies essential for a product market launch.
Business Goals for Product Managers
Own key success metrics from the concept to the product's launch. Learners will align the product with the business goals, OKRs (Objective and Key Results) and KPIs (Key Performance Indicators).
Stakeholder Management and Collaboration
In this module, learners will collaborate with stakeholders to develop and manage the product.
Senior Affiliate Professor of Marketing at INSEAD | 20+ years of experience
A globally recognized expert passionate about bridging the academic and the business world & known for his work on customer-centric digital transformation.
Professor of Technology and Operations Management at INSEAD| 20+ years of experience
He is a Professor of Technology and Operations Management and the Director of the Heinrich and Esther Baumann-Steiner Fund for Creativity and Business at INSEAD.
Marketing Area Chair at INSEAD | 25+ years of experience | IIM Ahmedabad Alumni
Amitava is a branding expert and is a Professor of Marketing and the Program Director of the Certificate Program in Strategic Management and Business Essentials.
Partnered with leading universities and organizations
In collaboration withINSEAD
As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. INSEAD offers a variety of graduate and doctoral programs. In addition to the standard curricula offered, the university also offers customized programs in collaboration with corporations seeking to grant executive education to their managers.
Integrated withNational Skill Development Corporation
National Skill Development Corporation (NSDC) is a not-for-profit public limited company which provides funding to build scalable and profitable vocational training initiatives. The NSDC facilitates initiatives that can potentially have a multiplier effect as opposed to being an actual operator in this space. In doing so, it strives to involve the industry in all aspects of skill development.
Certificates
Get certified after you graduate from the program
Upon successful completion of this Product Management program, you will receive:
Hero Vired and INSEAD Certificate
Benefit from the Hero Group’s decades of research and understanding of the Indian education and job landscape. Earn a program completion certificate from INSEAD, the #1 B-School in the world in 2021. Eligible learners can earn the Internship certificate and Google Analytics online certification.
* Certificates are indicative and subject to change
Personalized placement services to help you with your career goals
A simple yet thorough application process that will help you learn key skills to supercharge your career
Step 1
Submit application
Fill the form, review it, and submit your application. A fully completed application helps us assess your learning goals and enrol you into the program.
Step 2
Receive the offer letter
You will receive an offer letter to enrol, along with the complete details of the program, fee and payment schedule, etc.
Step 3
Block your seat
Pay a nominal amount to confirm your acceptance and block your seat.
*This is subject to any defined individual program eligibility, criteria and test that may be included as part of the enrolment process.
Hero Vired is a premium LearnTech company offering industry-relevant programs in partnership with world-class institutions to create the change-makers of tomorrow. Part of the rich legacy of the Hero Group, we aim to transform the skilling landscape in India by creating programs delivered by leading industry practitioners that help professionals and students enhance their skills and employability.